Project
Promotional campaign
Media produced
Video- and photography
Markets
Global
With MSR, we created a short video campaign and photo series that celebrates the spirit of camping beyond the summer season and closer to home.
The concept? You don’t need remote wilderness or perfect weather. Sometimes all it takes is your friends, a bit of curiosity, and the right gear.
Our visuals focused on how MSR gear empowers people to step outside, create memories, and embrace spontaneous adventure.
This campaign helps MSR show the versatility and reliability of their products while connecting emotionally to the everyday explorer.
Production company: Elements Creative Productions
Concept: Meyke Gruijters, Beer Veeger, Bo Koster, Sara Eenhoorn
DOP: Bo Koster
Photography: Beer Veeger
BTS Photography: Beer Veeger, Bo Koster
Edit: Bo Koster
Cast: Sara Eenhoorn, Beer Veeger, Meyke Gruijters
What our clients say
Last year, I've collaborated with Elements Creative Productions several times, and it was always a blast. We've worked together on some fantastic projects in the Alps, at ultra-trail running events in the Netherlands, and on leadership programs. Working with Bo and Meyke is a real pleasure: clear, reliable, fun, and relaxed. Communication is smooth, and agreements are always kept. And above all, they bring a wealth of creativity and expertise!
Beer Veeger, Freelance photographer